Thursday, October 29, 2009

Google Eyes Up Education

Google’s empire spreads faster than the British, Roman, Ottoman and other empires. Its reach into the social fabric of life is faster than any before it and the range and depth of it knitted offer is quite amazing for one so young! Mobile operating systems, search, advertising, office systems, maps, libraries, bookstores and publishing, voice communications, nothing appears immune to its spreading tentacles. We are not saying it’s right or it’s wrong but just questioning the reach and influence.

Now co-founder dude and high school dropout Sergey Brin has ideas on how improve the educational system should be improved. Brin is reported in the LA Times promoting the digitization of all school content and the teaching of technology to senior citizens and middle school students. He was speaking at a conference on Google's campus, Breakthrough Learning in the Digital Age and understandably the focus was not so much on education, education and education but on technology, technology and technology.

Like most entrepreneurs Google has not missed out on capturing and influencing them young, giving schools the premium version of its applications that are used to run schools. Cristin Frodella, product marketing manager for the Google Apps, Education Edition is quoted , "If they like Google Apps now, they'll ask for it by name. There is a value there."

The LA Times article gives some interesting insights to Brin’s thinking and education and clearly their next target audience.

2 comments:

jcraig said...

"Now co-founder dude and high school dropout Sergey Brin has ideas on how improve the educational system should be improved."

Since when is Sergey Brin a highschool dropout??? :)

Martyn Daniels said...

i would refer to the LA Times article which is hypwerlinked and its first line.